Internationalisation is the key to success

Unconditional customer satisfaction is the basis to increase brand recognition and strengthen our market leadership.
In order to satisfy customers’ wishes in the best and fastest way possible, the XXXLutz Group sets a high value on quality, both outwards and inwards. This concerns the expertise and advisory skills of the XXXLutz team, the long-term collaboration with our suppliers and partners as well as the selection of store locations.


The XXXLutz Group keeps up to date and recognises current trends appealing to specific target groups.


In order to offer customised product ranges we are continuously expanding and improving XXXLutz brands and companies.


Focus on Eastern Europe – by opening up new markets, our position is strengthened. This leads to a crucial competitive advantage.


Despite our great drive for expansion, all stores continue to follow our basic principles including customer satisfaction, first-class quality, excellent services and good prices.


The XXXL Group has successfully expanded its business since 1973. An average of 6 new stores are opened every year. At present, there are 45 XXXLutz stores in Austria, perfectly complemented by 52 Möbelix discount stores and 16 Mömax stores. In Germany the XXXLutz Group has 37 XXXL stores as well as 31 Mömax stores.

The beginning of the XXXL Group’s expansion in Eastern Europe was marked by the opening of a Möbelix store in 2007. Since that time, several Möbelix and Mömax stores have been opening in Slovakia, the Czech Republic, Croatia, Slovenia and Hungary every year.

In 2015, the XXXLutz Group expanded to Bulgaria by acquiring Aiko. The medium-term goal of the XXXLutz Group is to systematically increase the number of stores and continue the expansion in Eastern Europe.

2018 the market entry was fixed in Romania. Serbia followed in 2019.

Effectiveness of Marketing through long-term planning

The XXXLutz Group has the following philosophy: For marketing to be effective in the long term, it needs to be based on conceptual, durable planning. The concept should not be aimed at short-term projects on the basis of mere promotions. It is essential to do research, make analyses and lay the strategic foundations. Other crucial components are the long-standing trust in suppliers as well as the fair interaction with our employees and the provided support to them.

Employees as the cornerstone of our success

The XXXLutz Group has made it its mission to be a competent and reliable partner to more than 25,700 employees. Remaining true to the guiding principle “Let’s reach the top with sunshine in our hearts”, the XXXLutz family meets challenges with joy. The group’s future is characterised by the shared aim to become the number 1 furniture retailer in the world.

employees development 1977–2019

XXXLutz Group:
More than 25,700 employees!

The XXXLutz Group is a competent partner to more than 25,700 employees. The group is especially proud of the many qualified employees and managers, of which the majority has been hired from within the company.

Training school

Professional training programs enable employees to enhance their qualifications. Every employee may participate in training programs fitting to their individual needs. Furthermore, the seminar “First Week” constitutes the basis for all XXXLutz careers. A fundamental component of our corporate structure is to give trainees the chance to show their skills as responsible and reliable employees.

New Store Locations are in line with the market situation

The selection of the right store location relies on thorough research that considers various factors such as sales markets, sales infrastructure, competitors and transport connections.
Securing new store locations is an integral part of our growth strategy.

Using striking advertising to become the best-known brand in the business!

They have been well-known since 1999: The Putz family is intrinsically tied to Austria’s largest furniture retailer as well as its TV and radio advertising. The five members of the advertising family have gradually become the personification of XXXLutz in Austria. Their humorous stories convey a clear message: “Service, selection, range – everything is larger at XXXLutz!”